For sports sponsorship fans, the story of Jim Millman’s leadership of Millsport recaps the agency’s volume of sports work since the agency was founded in 1975 until its merger with the Marketing Arm in 2004.
It includes great case histories in sponsorship by Visa, Pepsi, GTE, Frito-Lay and numerous others.
When founded, Millsport was one of the first sports sponsorship agencies, and by the time of its merger had built a highly-respected reputation highlighted by having the best industry record of long-term client retention.